Jenny Holzer

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1999 BMW V12 LMR

The American conceptual artist Jenny Holzer covered the 15th BMW Art Car, a BMW V12 LMR, in 1999 with messages that she says "will probably never lose their relevance".

Known for being critical of western society, Holzer nevertheless grew up “surrounded by cars since I went to kindergarten,” as the daughter of a car dealer.


Instead of chrome, a light and shiny foil was used for the lettering to avoid increasing the weight of the BMW V12 LMR. The twelve cylinder 380 bhp BMW is a true work of art, and a racing car as was seen immediately at the 24-hour race in Le Mans where the 380 bhp Art Car was brought into contact with the tarmac of the racetrack to be presented to the world press after a special lap of honor.

BMW = Be My Wife

China's one-child policy has created a shift in the male-to-female population ratio, resulting in a far lower number of women. BMW's in China are often seen as a symbol of economic stability, and can connote that their owners are best suited for marriage.


24 Hours of Le Mans

The 24 Hours of Le Mans is the world's oldest active sports car race in endurance racing, held annually since 1923 near the town of Le Mans, France. It is one of the most prestigious automobile races in the world and is often called the "Grand Prix of Endurance and Efficiency".

The BMW V12 LMR took 1st place at Le Mans in 1999, immediately after completion of the Holzer livery.

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